Linen takes Center Stage in New Hublot Tutti Frutti Collection

After lace and denim, it’s time to place linen center stage. Classic and uncomplicated, linen is a quality material.

This natural plant fibre is not only used for the strap, it also adorns the case and dial of the new Big Bang Tutti Frutti collection. Light yet strong, it is an ethical and sustainable symbol of elegance.

Linen Hublot for women

Linen is one of the oldest textile fibres. Cultivated in Asia for the past 9,000 years, it has been used in Europe for two millennia.

Hublot is not only using this fibre in its original role as a fabric, but also to create an alternative to carbon fibre for its watch cases.

Cultivated in Switzerland, the flax crop is transformed from a plant into fibres both naturally and by craftsmen using mechanical processes.

The case and dial of the Big Bang Tutti Frutti Linen is formed of linen fibres hand-woven by artisans.

This allows for a unique weaving process which creates a unidirectional weft comprising 100% natural fibres, dyed and paired with a transparent composite. It is lighter in weight and allows an infinite palette of hues.

For the strap, Hublot has selected a pure linen fabric sewn onto rubber. It is made from flax gathered, spun and then woven by hand, using only the very best fibres.

Linen Hublot Tutti fruity

This radiant collection is available in 4 eye-popping colours – Ocean Blue, Turquoise, Purple and Orange. Tempting, mouthwatering treats.

The perfect partner for any style, the flax used in the Big Bang Tutti Frutti Linen is coloured with natural pigments. Blue or orange sapphires, topazes and amethysts intersperse the bezel and dial.

From the strap of linen sewn onto rubber, to its linen case protected with transparent composite and its linen dial, the Big Bang Tutti Frutti Linen boasts a stylish and completely monochrome canvas with the stones set into its bezel and marking the time across its dial.

Four models, each released in a limited edition of 200 pieces, house the HUB4300 self-winding mechanical chronograph movement in a 41 mm case.


Post and images culled from Maryanne Maina

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